GAN Limited has developed and launched a new iGaming and sports betting platform, branded as PlayEagle, for Soaring Eagle Casino & Resort.
Soaring Eagle, the Michigan-based venue owned and operated by the Saginaw Chippewa Indian Tribe of Michigan, is the largest land-based operator in the state.
GAN has created the PlayEagle website, and soon-to-be-launched app, through its GameStack software platform, which has allowed Soaring Eagle to fully customise its range of branding and gaming titles.
Due to the nature of the casino’s in-person customer base, GAN plans to utilise its iBridge loyalty software to convert active players online.
GAN CEO & President Dermot Smurfit commented: “We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest casino operator online.
“This launch for Soaring Eagle represents the best of GAN’s B2B services, purpose built for tribal operators. Our highly-optimised technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-state iGaming markets, such as Pennsylvania and New Jersey.
“The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we believe this client, with GAN’s support, will take its fair share of the Michigan online gambling market.”
Soaring Eagle represents GAN’s fourth client in Michigan and its 10th client across the US.
Soaring Eagle CEO Melinda Coffin said: “We are excited to leverage GAN’s proven technical capability, product offering and marketing performance in the State of Michigan to support our iGaming and online sports betting now operational on PlayEagle.com.
“GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years.”